Blog

The Mental Health Benefits of Fragrance (And How to Harness The Power of Smell to Improve Your Mood)

Fragrance can not only aid memory and concentration, but also uplift your mood. The same reason you experience nostalgia with certain scents, is the same way fragrances can give you newfound confidence and uplift your mood.

07.07.2022

What's The History of Perfume?

Beginning in ancient Mesopotamia, the history of perfume spans 4,000 years with developments from too many cultures and nations to count. Discover how perfume started and how it became it is today.

15.06.2022

The Top 6 Most Common Mistakes When Picking Fragrances

Picking fragrances is a ton of fun. With the seemingly unlimited options out there, it can be so hard to pick one! But people tend to make the mistakes when selecting their fragrances. It doesn’t matter whether you’re a fragrance expert of a complete noob, chances are you’ve made one of these mistakes when choosing a new fragrance.

09.06.2022

How Is Fragrance Made?

Imagine this… You get a new bottle of fragrance. You’ve been waiting for weeks, researching fragrances and deciding which one to try next. Then the bottle finally arrives. Excited, you spray it a few times on your neck. And you breathe it in.

30.05.2022

What is Sillage?

“Sillage” is a fancy word for a simple thing. You’ll hear it thrown around by people that think they know what they’re talking about when it comes to fragrance. You’ll also see many people mispronounce it. At the end of the day, it’s an important characteristic when it comes to selecting a fragrance.

16.05.2022

Why You Should Wear Fragrance

There are many reasons to wear fragrance, whether that’s cologne or perfume. With so many reasons to spray on some liquid luck in the morning, let’s start with the least important...

05.05.2022

Does Fragrance Go Bad Or Expire?

Short answer: yes. Longer answer: the general lifespan for most fragrances will probably be around 3-5 years from the time the bottle is opened. And if you're lucky and take steps to preserve your fragrance, its’ not unheard for some frags to be lucky and make it to 10 years...

27.04.2022

What Is The Scent Wheel And What Are Fragrance Families?

How can you tell what a fragrance smells when you’re shopping or browsing online? Oftentimes, it’s hard to tell. Alas, have no fear brave fragrance enthusiast…

20.04.2022

How To Build a Fragrance Collection: 5 Steps To Building A Fragrance Wardrobe That's Perfect For You

A fragrance collection (or wardrobe, if you prefer) is a set of fragrances that you own and can wear regularly, whether you’re pairing it with specific outfits, moods, occasions, or times of day. But a lot of people don’t know where to start when building their collection. So here are five simple steps to building that fragrance collection, whether you’re a guy or a gal interested in cologne or perfume.

12.04.2022

5 Fragrance Rules That ALL Classy Men Follow

There is a fact, and if you're reading this blog you likely know what it is. Each and every gentleman out there should be wearing a premium cologne every day. Why do all classy men do this? There are a few reasons, let me tell you...

29.04.2021

Why Body Spray Is Awful (And What You Should Wear Instead)

We've all been there. Whether you're getting changed at the gym and its the guy on the other side of the locker room emptying half a can of Axe likes its going out of style (it is!) or you're seated at a restaurant beside a dude that, well it might be covering up his first date armpit sweat, a bystander such as yourself shouldn't be able to taste his equally smelly cover-up. Yes, we're talking about the douche elephant in the room: BODY SPRAY.